British Airways
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How a seat sale became the best performing campaign in British Airways' history.
How a seat sale became the best performing campaign in British Airways' history.
Every cigarette takes 11 minutes off someone's life. See how we gave them back.
We created two powerful stories from interview outtakes and b-roll. The White House liked them enough to fund two more.
An all-star hack at 30,000 feet. BA's most successful social campaign to date.
How do you get Americans talking about life insurance? Sell it by the slice.
Launched a character. Shelved two months in when the client was acquired. Crispin did Captain Obvious two years later. Obviously.
Producing spots at the speed of news cycles, building a brand with only stock, getting headlines approved by scientific panels: leading the U.S. government's response to COVID.