medco pharmacy | dr. obvious

A few years before CP+B did Captain Obvious...

We created Doctor Obvious, PhD. The good doctor, and his chosen field of study, Obviology, became the first-ever consumer facing campaign for Medco, a prescription benefits manager. 

Important updates and experiments from The Institute for the Incredibly Apparent created the messaging for TV spots, a digital sales platform, radio, and social.

Sadly, Medco was bought by CareMark shortly after the release of this campaign, which is why you may not have seen it. Obviously.

Awards
Clio Silver
DMA Echo Silver
Caples Silver

Featured Work
A few short takes from social videos, TV campaign, Tweets, Print Ads, Facebook

Role
Creative Director, Writer