american ironhorse

A dealer poster campaign for a builder of uber-expensive bikes in Fort Worth Texas. 

They built great bikes, we built a campaign around one simple thought - some people would do just about anything to get one. AIH produced a limited batch of these posters, but dealers kept ordering more copies because they said customers were stealing them. While we don't condone theft, we were flattered.

Role
Associate Creative Director, Writer

Awards
Addy Gold

Full Credits
Marc Mintle, Art Director

 
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johnston & murphy | there was only one client mandate, "use our tagline as the headline"