blackrock | online financial tool

82% of American say they don't think they'll have enough money to retire.

Yikes, right?

BlackRock stepped into help.

We created a sophisticated tool that helped people visualize where they are now, and where they'll be when the Big R rolls around.

We built this tool from the ground up beginning with UX and designed it mobile first.

The plan's landing page also served up content, inspirational data, and a personalized punch list to help investors achieve "micro goals."

Featured Work
Demo video, iPad experience, Dashboard exploration

Role
Group Creative Director, Writer

Full credits
Alfonso Marian, Chief Creative Officer
Simona Lo, Group Creative Director, Art Director
Mirco Pasquilini, UX Design
Peter Hahn, Designer