nespresso | digital & social

Don't drink coffee? That's okay I drink enough for the both of us...and several of your friends too. Seriously, I probably average 5 cups a day of liquid sleep.

So I was a natural to co-lead this pitch for Nespresso. We couldn't get our hands on the broadcast but we did get to pitch for their digital.

We created the position, "The Science of Coffee" and merged the empirical superiority of Nespresso's machine with the passion coffee drinkers feel.

Our strategy was to create a sales platform using social video and an Amazon store front. We also took them through many new FB possibilities to help people experience the world of the "Science of Coffee" including Canvas, Slideshows and a Messenger Bot.

Featured Work
Social Videos, Pitch Video

Role
Group Creative Director, Writer

Full Credits
Alfonso Marian, Chief Creative Officer
Marc Schofield, Creative Director, Writer
Alec Kleinfeld, Associate Creative Director, Art Director
Terin Izel,  Copywriter
Abigail Harris-Shae, Art Director