british airways | better island

Imagine England as an all-inclusive resort.

We did and that's how we created this campaign to help sell all of Great Britain during its shoulder season. Just for booking online, BA customers were given a resort band that gave them access to select adventures all over this nation-sized resort. Who could compete with that?

Awards
One Show Merit
DMA Echo Bronze

Featured Work
Overview, Campaign Landing Page Hosted on ba.com, Sample Experiences, and Screens from a Very Cool iPad Experience

Role
Creative Director, Writer

Full Credits
Alfonso Marian, Chief Creative Officer
Brent Brooks, Simona Lo, Creative Director
Kai Pham, Associate Creative Director, Art Director
Alena Cason, Associate Creative Director, Writer
JM DaVirro, Jaclyn Marinese, Writers
Josh Leavitt, Designer