british airways | ungrounded
BA hosts a hack at 30,000 feet.
The task was to promote BA's new SF to London route, the idea became BA's most successful social campaign ever. We reached over 100M Twitter users and generated 11,000 online mentions. That was in addition to over 90 earned write-ups reaching 225+ million readers.
This idea didn't just help launch a new route, it also helped launch several start-ups while also generating ideas to help solve a complex global issue - the misalignment of STEM talent and opportunity.
Awards
Cannes Bronze Lion
One Show Silver
DMA Echoes Silver
Featured Work
Case study, launch video, sample Tumblr entries
Role
Creative Director, Writer
Full Credits
Simona Lo, Creative Director
Alena Cason, Associate Creative Director, Writer
Scott Galbraith, Associate Creative Director, Art Director
LAUNCH VIDEO FOR TUMBLR
Ungrounded launched in Silicon Valley, as the home of tech entrepreneurship and excellence in innovation. It was a testing bed for how British Airways can foster connections that accelerate global innovation for the global community.
