aetna | thought leadership

Imagine actually seeing someone else’s dream.

This is the experience “Dreams Reclaimed” gave viewers. We took three people who, because of a sleep disorder, had lost the ability to remember their dreams. And we gave them their dreams back. How? With a faithful frame-by-frame retelling of their first post-treatment dream. The film contrasted these actual dreams with the very real daily battles our dreamers faced living with sleep deprivation. The film drove awareness that 40% of Americans don’t get enough sleep and lack of sleep is a contributing factor in 7 out of 10 of America’s biggest health crises. “Dreams Reclaimed” ran as a short film during select theaters’ Coming Attractions and drove to a site featuring curated content, BuzzFeed Listicles, HuffPo articles, even specially-written pieces from the New York Times, all designed to get people to ask themselves one honest question, “Am I getting enough sleep?”

Featured Work
Launch Video, New York Times content, BuzzFeed listicles

Awards
Webby Honoree

Role
Group Creative Director, Writer

Full Credits
Alfonso Marian, Chief Creative Officer
Simona Lo, Creative Director
Jeff Scardino, Writer
Katie O'Keefe, Senior Art Director