british airways | digital experience via youtube

"British Airways oozes hipness and flies to way more places than just London!"

...said no one ever. To showcase more of BA's destinations and get us on younger traveler's radars - we created a series of POV videos that let you choose your own adventures using only YouTube annotations. 

Awards
DMA International Echo Leader
Caples Silver Online Marketing

Featured Work
Case Study, YouTube Video Journey

Role
Creative Director

Full Credits
Simona Lo, Creative Director
Alena Cason, Associate Creative Director, Writer
Katie O'Keefe, Art Director
JM DaVirro, Writer