aiu | america’s #1 unparty school

AIU is an online school that wanted to compete with the likes of The University of Phoenix, but had a tiny, tiny fraction of their money.

So, we created a boisterous and totally unique new identity, America's #1 Unparty School, to help them target a more pragmatic adult student. The idea is actually much bigger than just the videos as these scripts were written to boost SEO through Google's weighting of video in search results. Each video actually had up to 8 versions with small script tweaks that caused it to rank higher in organic search. The whole strategy is a new frontier in video creation and led to AIU ranking higher in search than University of Phoenix for the first time in the school's history.

Awards
Caples Bronze
DMA Echo Bronze

Featured Work 
Case study, sample print ads, OOH, t-shirts from student store, DM brochure

Role
Creative Director, Writer

Full Credits 
Joel Tretin, Group Creative Director
Samantha Berliner, Art Director
David Marino, Art Director