british airways | visit mum

“Best travel campaign ever."  
- MSN

“Warning: You may experience the overwhelming urge to call your mother while watching this.”
 - HUFFPOST

“ All marketing should aspire to be this good.”
- Jeff Weiner, LinkedIn CEO

The story at the center of this campaign became the 5th most shared video in the world thanks largely to great word of mouth and earned media from sites like HuffPo and Yahoo Travel.

The Effie case study below shows how we used it to create an entire sales platform that increased total market share 5% against all airlines and gained 38% of share from 'Western' airlines (Lufthansa, Air France, Delta, United and KLM).  

The brief was for a "seat sale"– we turned it into BA's most successful retail campaign ever.

Awards
One Show Silver Branded Entertainment
One Show Silver Interactive | Online Film 
DMA Echo Gold
DMA Echo Mike Hughes Creativity Award
Effie Gold
Effie Silver
Ogilvy Twin Peaks Award
Cannes Shortlist
Jay Chiat Award Grand Prix
Jay Chiat Gold
Caples Bronze Content Marketing
Webby People's Choice Award Finalist
Webby Honoree | Best Use of Video

Featured Work
Video, Effie Case Study showing entire program

Role
Group Creative Director, Writer

Full Credits
Alfonso Marian, Chief Creative Officer
Simona Lo, Edu Herran, Creative Directors
Katie O'Keefe, Art Director
Alena Cason, Writer