aetna | sleep initiative

 So we found these goggles that mimicked sleep deprivation and immediately thought…

Let’s get together a group of Hollywood stunt pros and one American Ninja and show how America’s unhealthy habit of getting too little sleep was creating a really big problem. We used this content to not only open eyes (and hopefully get them to shut more often), but also to create a conversation about proactive health. This was a great social conversation starter for Aetna that provided them with thought leadership and content we used to help turn negative brand sentiment around in less than 6 months.

Awards
Webby Honoree

Role
Group Creative Director, Writer

Full Credits
Alfonso Marian, Chief Creative Officer
Simona Lo, Creative Director
Jeff Scardino, Writer
Katie O'Keefe, Senior Art Director