AI Playground · Goldfish

Is your memory better than a goldfish’s?

Turns out goldfish have a surprisingly good memory — a fun fact Pepperidge Farm can use to widen their net.

Getting people hooked

Guppy mode

An easier version for the younger crowd — just look at your tank and then pick it out of a crowd of four. This brightly colored, easy mode can be locked in by parents.

Ready?
Memorize this tank.

Now just tap on the correct tank. But look carefully.

Not your tank!

That wasn't the one.

Here's your tank.

Memorize it and try again.

Taking it up a notch

Big Fish mode made to lure Gen Z.

You get 10 seconds to memorize the tank.
Then you get a :30 whimsical animation.
Just tap the moment your tank is assembled correctly.
You never know when it could happen: :04? :27? (It stays correct for a beat — by design.)
Tap freezes. Instant verdict. (If you time out, we show you when it was correct.)
Every round is a totally new tank.
VS mode lets you play against friends.

Always something new

Endless worlds, zero brand risk.

Every fish, prop, and plant lives in a human-approved library. AI doesn’t generate; it composes from approved art, animates with simple verbs — drift, grow, multiply — and never repeats. Finite art, infinite arrangement.

In Big Fish mode, each tank starts with six elements. Every correct guess generates a fresh tank with one more piece. When the count maxes out, the memorize timer starts shrinking — until the game becomes nearly impossible to conquer.

Extensions

Holidays, partnerships and promotion.

Because the architecture is modular, every extension costs a fraction of the original build. New art drops into the same framework — so adding seasonality is simple and cost-effective.

A sample partnership with Funko could give us surprise and delight awards for high scorers or ways to engage community via voting for most popular characters.

Promotion can be done in-store and on packaging launching the web app via QR code for instant game play.

Easter seasonal tank — Easter eggs, bunny, Buddha, shark

Holiday seasonal tank — snow globe, reindeer, Christmas tree

July 4th seasonal tank — eagle, flags, hot dog, fireworks

Funko Pop! Animation — Fish Fro #138 Super Chase

Funko Pop! Collection — Moustachio Lobster #100

That’s My Tank! in-store display with QR code

That’s My Tank! on Goldfish cracker carton with QR code

@GoldfishSmiles social post promoting That’s My Tank!

Business case

Making Goldfish as popular on 22‑year‑olds’ phones as they are in backseats.

Gen Z never stopped eating Goldfish. They’re already the brand’s most popular cracker among that audience. When Pepperidge Farm ran the Chilean Sea Bass promotion — same cracker, grown-up name — it sold out in hours every day.

That’s My Tank! continues that Gen Z engagement while not forgetting the backseat crew.

Child in car seat with a bag of Goldfish crackers