Is your memory better than a goldfish’s?
Turns out goldfish have a surprisingly good memory — a fun fact Pepperidge Farm can use to widen their net.
Guppy mode
An easier version for the younger crowd — just look at your tank and then pick it out of a crowd of four. This brightly colored, easy mode can be locked in by parents.
Memorize this tank.
Tank-matching memory game — playable on desktop.
Big Fish mode made to lure Gen Z.
- You get 10 seconds to memorize the tank.
- Then you get a :30 whimsical animation.
- Just tap the moment your tank is assembled correctly.
- You never know when it could happen: :04? :27? (It stays correct for a beat — by design.)
- Tap freezes. Instant verdict. (If you time out, we show you when it was correct.)
- Every round is a totally new tank.
- VS mode lets you play against friends.
Endless worlds, zero brand risk.
Every fish, prop, and plant lives in a human-approved library. AI doesn’t generate; it composes from approved art, animates with simple verbs — drift, grow, multiply — and never repeats. Finite art, infinite arrangement.
In Big Fish mode, each tank starts with six elements. Every correct guess generates a fresh tank with one more piece. When the count maxes out, the memorize timer starts shrinking — until the game becomes nearly impossible to conquer.
Holidays, partnerships and promotion.
Because the architecture is modular, every extension costs a fraction of the original build. New art drops into the same framework — so adding seasonality is simple and cost-effective.
A sample partnership with Funko could give us surprise and delight awards for high scorers or ways to engage community via voting for most popular characters.
Promotion can be done in-store and on packaging launching the web app via QR code for instant game play.
Making Goldfish as popular on 22‑year‑olds’ phones as they are in backseats.
Gen Z never stopped eating Goldfish. They’re already the brand’s most popular cracker among that audience. When Pepperidge Farm ran the Chilean Sea Bass promotion — same cracker, grown-up name — it sold out in hours every day.
That’s My Tank! continues that Gen Z engagement while not forgetting the backseat crew.
